My story

I am a San Francisco Bay Area-based writer and editor. I love words: writing them, correcting them and often deleting them.

In my career, I have been a newspaper writer and editor, a magazine editor and a freelance writer and copyeditor. I’ve worked on online sites as a writer and editor as well. I bring a strong work ethic, a creative spirit, flexibility and a sense of professionalism to every project I encounter.

Currently I am a job-seeking freelance writer, editor and content marketer.  I love my freelance clients, especially the Concord Pioneer and the San Francisco Chronicle, but I am looking for more corporate and agency clients, or a full-time position. 

Before working in agency life for a year at AMF Media Group, I edited the  Lamorinda Weekly, a 26,000-circulation community newspaper for the towns of Lafayette, Moraga and Orinda. This was deja vu  for me, because I covered the same community for the Contra Costa Sun (now Lamorinda Sun) back in the early 2000s. That solidified my love of community news, and I ended up overseeing all the Central County Community Weeklies. That was under the umbrella of the Contra Costa Times, now the East Bay Times.

After I left there I fell into a niche: Producing parenting magazines, which touched another one of my loves. I did that for the Bay Area’s two main regional parenting magazines -- Bay Area Parent and later, Parents Press -- until 2016.

At the same time I worked as a freelance writer, covering hard news and delightful features for a variety of Bay Area publications. I also honed my strong working knowledge of AP style as a copyeditor for the Clayton and Concord Pioneer. When the Concord paper launched, I took over covering the Concord civic beat, writing about such things as the Concord Naval Weapons Station, rent and housing issues and crime.

I have had a colorful and stimulating career that has allowed me a strong work-life balance.

I am currently an empty nester, with my husband Tony and I having raised three children. We have two college graduates and my “baby” is now in college. We reside in Concord, California with our dogs Posey and Lola.

Editorial Director, AMF Media Group 

July 2017 - July 2018


  • Assisted in the content strategy of a boutique marketing agency

  • Developed themes and ideas, wrote human interest stories and managed production of marketing magazines for Natividad Hospital

  • Designed and wrote website copy, press releases and marketing copy

  • Created thought leadership for clients by connecting community needs with clients’ services

Editor, Lamorinda Weekly.

​March 2016 - July 2017


  • Oversaw the editorial planning and production of a 25,000-circulation bi-weekly newspaper for the Lafayette, Moraga, and Orinda communities

  • Supervised a staff of six staff writers and 10 columnists and freelancers 

  • Edited an average of 50 stories each issue using AP style

Freelance Writer. 

​June 2011 - present


  • Clients include:

    • San Francisco Chronicle Custom Publishing and Special Sections Department

    • Zuckerberg-San Francisco General Hospital

    • City of Hayward

    • Super Bowl 50 Committee

    • The San Francisco Newspaper Agency

    • The San Jose Mercury News/East Bay Times

    • Diablo magazine



Reporter and Copyeditor, Concord Pioneer.

June 2011 - present


  • Cover breaking and enterprise stories for the city of Concord, including the development of the Concord Naval Weapons Station

  • Copyedit stories using AP style

Editor, Parent's Press. Alameda, CA

Dec. 2013 - April 2016


  • Managed the editorial content of a regional monthly parenting magazine

  • Supervised six to 10 freelancers as well as a designer

  • Posted social media content as needed


Local Editor, Patch.com. Concord, CA

​Nov. 2010 - May 2011


  • Launched and managed the editorial content of a local online news site

  • Wrote three to four stories daily

  • Managed five to 10 freelance writers, photographers and videographers

  • Optimized content for an online audience


Editor, Bay Area Parent. Walnut Creek, CA

Oct. 2006 - Oct. 2010


  • Managed the editorial production of a monthly parenting magazine, seven ancillary publications and the online site

  • Supervised two assistant editors and multiple freelancers

Editor/Writer, Contra Costa Times. Walnut Creek, CA

Sept. 2002 - Sept. 2006


  • Managed the editorial production of six community weekly newspapers

  • Covered breaking news and enterprise features of children, teens, parenting and youth activities

University of California, Berkeley.

​Bachelor of Arts, English



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© 2019 by Peggy Spear.



T: 925-914-0146

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